News
Client (Buy-Side) Transaction Announcement - July 29, 2011
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Fathom Online Marketing Announces Acquisition of Webbed Marketing Leading search engine optimization and online marketing firm acquires Webbed Marketing. (PRWEB) July 29, 2011 Cleveland-based Fathom Online Marketing, one of the 25 largest search engine optimization and online marketing firms in the country, today announced the acquisition of Webbed Marketing. Webbed Marketing, based in Columbus, Ohio, has experienced double-digit annual growth since its founding in 2006, and today serves more than 60 clients regionally, nationally and internationally. “Webbed Marketing is a highly visible company in the online marketing space, and has done a great job earning a reputation as experts in search and social media,” Scot Lowry, CEO of Fathom Online Marketing said. He explained that the acquisition allows Fathom to expand its social media offerings and cited Webbed Marketing’s expertise in healthcare, government and information technology as key reasons for the acquisition. “In addition, this acquisition allows us to offer online social media research, planning and analysis to large organizations through Webbed Marketing’s VisiOne service,” Lowry said. Lowry said that Webbed Marketing’s office will remain in Columbus. “The Columbus region has been very supportive of Webbed Marketing and our plans are to not only continue to operate the Columbus office, but to continue to grow the Columbus presence.” “Today’s announcement comes as a result of all the support we’ve received from our employees, clients, partners, and the Columbus community during the last five years,” Bill Balderaz, Webbed Marketing’s founder, said. “We’re grateful to everyone who has played a role in our success,” Amy Marshall, COO of Webbed Marketing, said. “This move allows us to serve all those around us even better than before.” Marshall, who leads the company’s VisiOne group, added that she is looking forward to introducing in-depth audience research through social media analysis to Fathom’s clients. Susan Merryman, Vice President of Marketing and Communication for the Columbus Chamber of Commerce agreed, “We have a long standing relationship with Webbed Marketing and welcome Fathom to Columbus. This is another great indicator of the economic growth of Columbus.” “This is another great success story for Central Ohio,” Tim Haynes, Vice President of Member Services and Marketing for TechColumbus said. “It reflects the growth and the strength of our region’s interactive marketing, web development and digital community.” Lowry agreed, “This is a case where everyone truly wins. Fathom’s clients now have access to Webbed Marketing’s research, analysis, social media and healthcare experience. While Webbed Marketing’s clients have access to Fathom’s performance based email marketing services and additional SEO and online advertising resources. Employees of both firms have even broader career paths. And the economies of Columbus, Cleveland and all of Ohio benefit by having one of the powerhouses of online marketing based locally.” About Fathom Online Marketing About Webbed Marketing |
Buy-side engagement for an online marketing company, searching for add-ons and complementary investments
Buy-side engagements for private equity funds searching for value investment opportunities in the lower/middle market.
Ron Caporossi leads a major engagement using Six Sigma-based performance tools for a publicly held process manufacturer.
Brad Eldridge, Strategic Partner, led numerous valuations including that of a large casino, and a variety of other businesses including a law firm.
Sam Ahmad, Director, helps his Client, a specialty chemical maker, market and sell product to Chinese tire companies. Partly as a result of Sam’s efforts, China is now the world’s largest producer of tires and coincidentally, purchased 30% more cars (more than 13 million) than the US did in ’09.
William Sinn, a Strategic Partner, is spending much of his time in or traveling to/from China while representing American companies developing markets there for their products.
Thank you to our Clients and to our referral sources.
9/1/2010 Red Hawk Associates Announces a Significant Advisory Transaction
Summary
Happy Fall! You might like to know that we recently advised a large Midwest regional bank in the sale of its middle market borrower under Article 9. The Red Hawk Fast Sale process only lasted 120 days from start to closing. The purchase price was well above industry average multiples of TTM EBITDA. The purchaser bought the assets of the borrower as a going concern and is continuing operations, preserving almost all the jobs of the borrower.
The Situation and Solution
The borrower, a marketing and printing company, was in default of its loan agreement and consented to the sale of its assets. The Bank and the borrower considered 6 investment banking firms and chose Red Hawk for this critical project. Our Client felt that we could market the Company the fastest and maximize its value.
Red Hawk ran the sale and focused on the business' upside and possible synergies with buyers. We created a private auction environment to maximize value. Within several weeks of the commencement of the effort, we received numerous expressions of interest and eventually several strong offers. We closed the sale only 120 days after being retained, thanks in large part, to a strong team including the Bank's outside counsel, consultant and special asset officer.
Count on Red Hawk Associates with Your Next Deal or Project
Red Hawk Associates provides specialized investment banking, corporate finance and restructuring services primarily to middle market companies and their lenders. With our Strategic Partner, we also help financially troubled Owners or Lenders of Commercial Real Estate with consulting, property preservation, maintenance, and management services.
Current or recent Clients include senior managers or shareholders of middle market companies, Bank special asset or ABL groups and private equity funds (buy-side searches).
Calling You to Action
Senior Managers and Shareholders: there is still time in 2010 to successfully complete a sale and avoid higher capital gains taxes in 2011. There is also time to restructure and find a new lender.
Bankers: markets have improved enough so that criticized credits can be exited through a sale or restructuring.
We can sell or refinance most middle market businesses within 90 to 120 days. Call David Brown at 216/464-8714 for a quick valuation estimate of your business or asset.
